Frequency
Shift.
I co-founded Frequency Shift, an Ottawa house series, in 2025. I run the business side: venues, campaigns, ticketing, budgets and partners.
tickets sold since the first night in May 2025
multiple nights sold out
Instagram followers grown in six months
partner collectives — Off Grid, Dopamine, Solstice, Concept, Vivant, Undercover
Ottawa deserved house nights that felt like a bigger city.
The bet: a local room with the energy of a much bigger scene. The first night ran on 31 May 2025. Since then: partner takeovers, a boat party and a two-stage festival.
Every night is a campaign with a deadline.
I run the campaign and social promotion for every night, from the first announcement to the final push.
Venues, tickets and a budget that has to close.
- VenuesGRIDWRKS · City At Night · Club SAW · a boat party in Gatineau
- Ticketing1,000+ tickets sold since May 2025
- BudgetPayouts for security, lighting, bartenders, door staff, DJs and sound — plus advertising (paid ads, promo production) and merch
Growing by teaming up, not competing.
Many nights were partnerships with other Ottawa collectives: a shared lineup, a shared crowd, a new room.
A sold-out room starts weeks before doors.
The nights that sold out were decided weeks before doors: a fixed announcement date, steady content and a hard final push. Partnering taught me that sharing a crowd grows it faster than competing for one.